Why should my products
carry the label?

You will be responding to a growing concern among consumers by focusing on the health aspect and will thus enhance the perceived quality of your product. You will therefore reach new consumers with a high degree of loyalty.

According to recent studies, consumers are prepared to pay more for products that have a warranty label; 28.8% for washing up liquid for example. This is even more marked if the label differentiates products clearly on a scale and a scientific basis.

The “Air Label Score” label is clear and explicit, making it easy for consumers to identify products which are good in terms of indoor air quality and simplifying their purchasing decisions.

The independence and transparency of the label enables you to strengthen consumer confidence in your products. In certain markets, more than 67% of consumers check for the presence of a quality label.

The results are compared to more than 119 national and international standards, regulations and recommendations, making “Air Label Score” the most complete indoor air quality label.

Random verification analyses are carried out each year to ensure that the composition has not been modified.

The “Air Label Score” label has a single criterion, namely certification of the emissions from products into indoor air. This uniformity allows the label not to compromise on quality. It does not have to balance different factors and so does not make any concessions.