Choosing the right label
It is becoming increasingly complicated to navigate through all the different claims and labels. Here are some recommendations to help you choose a high-quality, trustworthy certification.
Choosing the label that meets my concerns
An organic label provides information on consumed food. An eco-friendly product provides information on the impact of products on nature.
Other “multiple criteria” labels focus on the life cycle of a product and its impact on the environment, energy, social and societal aspects, etc. Compromises may therefore be made on some criteria.
A high-quality ecolabel must answer certain questions.
Ask yourself the right questions
Is the label in front of me:
- Clear. About what the it means and how the rating has been assigned.
- Transparent. About the analysis procedures and its undertakings.
- Verified. Are the test results verified by regular re-tests?
- Complete. Do the analyses take all factors into account?
- Independent. Of customers, service providers and interest groups.
- Certified. By reputable international bodies.
Is quality 100% guaranteed?
Do not make concessions!
Does the label indicate that the product is “one of the best in its category”, or does it give a scientific uncompromising rating, based on the most stringent standards?
For exemple, some labels guarantee that products are “organic” if 95% of the product is organic. Others are based on acceptable proportions. Others do not carry out regular control checks, etc.
Choose a label that promises no compromises and gives undertakings.