Why should my products
carry the label?
Your main benefits
The main reasons for having the label on your products
- To differentiate and position yourself in a new segment.
- To simplify your customers’ purchasing decisions.
- To be a step ahead of forthcoming regulations, on both a national and international level.
- To have the most comprehensive international label in terms of the number of air quality standards incorporated.
- To benefit from recommendations and optimise your products.
Differentiate yourself and increase your market share
You will be responding to a growing concern among consumers and will thus enhance the perceived quality of your product. You will therefore reach new consumers with a high retention rate.
According to recent studies, consumers are prepared to pay more for products that have a warranty label; 28.8% for washing up liquid for example. This is even more marked if the label differentiates products clearly on a scale and a scientific basis.
Be a step ahead and improve your products
The problem of indoor air pollution is an increasingly political concern and will lead to the introduction of new standards.
Thanks to “Air Label Score”, you will be a step ahead of these forthcoming regulations, as the certification monitors these continuously and incorporates them before they come into force.
Following analysis, you will receive details of your product's emissions. This will enable you to improve them and to know which regulations they meet. You will receive legal accreditations in respect of certain markets making your products ready for export!
You will simplify consumers’ purchasing decisions
The “Air Label Score” certification is clear and explicit, making it easy for consumers to identify products with low emissions in their indoor air, and simplifying their purchasing decisions.
The independence and transparency of the label enables you to strengthen consumer confidence in your products. In certain markets, more than 67% of consumers check for the presence of a quality label.
A rapid, simple process
Application and undertakings
You apply for certification of your products and sign the charter of undertakings.
ISO scientific analyses
Your products are analysed by accredited independent laboratories.
Report and recommendations
You will receive a full report on all pollutants detected.
You receive the certification
You will be given the rating for your products in 5 to 9 weeks.
Annual verification analyses
Verification analyses are conducted on a selection of products.
A scientifically recognised certification
The analyses are carried out by approved, independent laboratories accredited by COFRAC or BELAC. They screen all the substances emitted.
The analyses comply with standards ISO 16000 3, 6, 9 and 11 of the international standardization organisation used in over 165 countries.
The “Air Label Score” certification has been developed by indoor air quality experts accredited by IRES (French institute for economic and social research).
You receive a high quality label
Stringent, consistent and uncompromising
The results are compared to more than 125 national and international standards, regulations and recommendations; that makes of “Air Label Score” the most advanced international certification in terms of the number of air quality standards incorporated.
Random verification analyses are carried out each year to ensure that compositions have not been modified.
“Air Label Score” is a mono-criteria certification, assessing the emissions of products into indoor air. This uniformity allows the label not to compromise on quality, because it does not have to balance different factors on its scores.
You have the benefit of a label that gives multiple undertakings: