Greenwashing Directive: A European project backtracking, a certification moving forward

• As the European Union was preparing to step up the fight against greenwashing with an ambitious directive on environmental claims, the European Commission has just made a U-turn by announcing the outright withdrawal of this proposal. A decision that plunges the regulatory framework into uncertainty and raises many questions.

  Yet, amid this political limbo, one thing is clear: Air Label Score is more than ever a reliable, credible certification adapted to current and future expectations. While the European debate remains open, our label continues to move forward, offering companies and consumers a solid benchmark in an often-uncertain environment.